CASE STUDY

Increase Online Revenue

The online trade for alternative medicines and natural remedies has been scarred by continuous bad practices, poor online security, no appropriate customer support and techniques that prey on people’s vulnerabilities.

A group of entrepreneurs have a vision to disrupt this industry and create a strong international online brand to provide solutions for embarrassing conditions. To secure the brand’s longevity they would work following best practices in e-commerce, digital marketing techniques, fulfillment, product selection and accounting, as well as continuously consulting health and advertising bodies to ensure the right approach.

francis@strategyguy.co.uk

THE RESULTS

30% YOY growth in revenues
Achieved 15% margins on product ranges
Brand launched across 9 countries
Site conversion rates of 4% average
Funnel visualisations of 46% average

THE APPROACH

PPC campaigns across Europe in the national language
Drive affiliate programmes across Europe
Drive organic rankings across Europe in the respective national language
Implementation of best practice in funnel optimisation, product deliveries, payment methods, mobile vs desktop
Setting up email and SMS campaigns for retention

THE GOALS

Create cross European e-commerce stores
Drive revenue targets through combined digital marketing campaigns
Retain customers
Build the right logistical support for European customers
Increase the product range to be at the forefront of the industry

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